fox[box]
graphic design
2 weeks
studio project
USING 3D SPACE AS BRAND IDENTITY for an art + design museum.
intro
Reviving A logo of the past for modern day usage
For this studio project, we were to find a "weird" logo from the early - mid 1900s to build a new brand identity around.
I found this logo in a book from our design library — specifically a book that showcased logos around the world from the 20th century.
the BRIEF
Build a modern brand identity around FOX[BOX]'s logo.
CONSTRAINTS
Do not redesign the logo you’re reviving.
Determine any color usage patterns.
the PROBLEM
FOX[BOX] is an arts, design, and culture museum that reimagines works into 3D space.
DESIGN INTENT
Create a brand identity that uses 3D space as its primary asset.
my role
I was the sole designer.
experiments
PLASTERED TEXT AND BLENDER
outcome
3D Space as brand identity
fox[box]
graphic design
2 weeks
studio project
USING 3D SPACE AS BRAND IDENTITY for an art + design museum.
intro
Reviving A logo of the past for modern day usage
For this studio project, we were to find a "weird" logo from the early - mid 1900s to build a new brand identity around.
I found this logo in a book from our design library — specifically a book that showcased logos around the world from the 20th century.
the BRIEF
Build a modern brand identity around FOX[BOX]'s logo.
CONSTRAINTS
Do not redesign the logo you’re reviving.
Determine any color usage patterns.
the PROBLEM
FOX[BOX] is an arts, design, and culture museum that reimagines works into 3D space.
DESIGN INTENT
Create a brand identity that uses 3D space as its primary asset.
my role
I was the sole designer.
experiments
PLASTERED TEXT AND BLENDER
outcome
3D Space as brand identity