icons of desire
graphic design
2 weeks
studio project
Visualizing human emotional dependence on smartphones.
intro
the swiss army knife of the modern age
Smartphones are like pocket knives, but instead of its functionalities being tools that help you cut, tinker, and repair, its functionalities are reflective of the broad spectrum of human desire.
This is not natural. We are simulating the fulfillment of these desires, such as social connection, preparedness, efficiency, intellectual, etc.
the BRIEF
Design an icon set for your phone's home screen.
CONSTRAINTS
Do not pay attention to pre-existing brand guidlines.
Do pay attention to connotation, emotion, etc.
the PROBLEM
Smartphones are sucking the human desire out of us. We are overly dependent on our phones to fulfill these desires that we forget how to truly do so.
DESIGN INTENT
Reflect the absurdity of our dependence on smartphones by using emotional & symbolic imagery.
my role
This was a solo studio project, I was the sole designer.
outcome
reflecting overdependence
outcomes
reflecting overdependence
icons of desire
graphic design
2 weeks
studio project
Visualizing human emotional dependence on smartphones.
intro
the swiss army knife of the modern age
Smartphones are like pocket knives, but instead of its functionalities being tools that help you cut, tinker, and repair, its functionalities are reflective of the broad spectrum of human desire.
This is not natural. We are simulating the fulfillment of these desires, such as social connection, preparedness, efficiency, intellectual, etc.
the BRIEF
Design an icon set for your phone's home screen.
CONSTRAINTS
Do not pay attention to pre-existing brand guidlines.
Do pay attention to connotation, emotion, etc.
the PROBLEM
Smartphones are sucking the human desire out of us. We are overly dependent on our phones to fulfill these desires that we forget how to truly do so.
DESIGN INTENT
Reflect the absurdity of our dependence on smartphones by using emotional & symbolic imagery.
my role
This was a solo studio project, I was the sole designer.